I Kept Going
The most demanding game in the world. And I chose it.
Ciao! 👋
Let me tell you something most people get wrong about building a company.
From the outside, it looks like a straight line. You work hard. You open one door, then the next one. You follow the flow. And one day, you make it.
It is not a line. It is the most demanding game in the world.
An obsession that does not let you sleep. Your mind stays busy 24/7. What if this. What if that. What if we. What if they.
I will be honest with you. I have sat alone in a room with my head in my hands. Not from weakness. From clarity. My vision gets so sharp that sometimes all I can see are the obstacles, and the people standing in front of them.
That is the price of caring this much. And I would pay it again tomorrow.
No spreadsheet measures this
Right now we are talking with a few business angels to accelerate funere. They ask good questions. Minimize the risk. Spend less here. Prove this first.
Fair questions. I respect them.
But here is the thing no model on earth can measure: the obsession that makes you keep going when every reason says stop.
I’m f**king obsessed. And that is my edge.
The proof is fifteen years long
I have founded companies. Liquidated companies. Sold shares, bought shares, merged companies. And through all of it, one thing never changed.
I kept going.
I kept going when it was just me, alone in a garage. I kept going when my co-founder left. I kept going when they told me to find a real job. I kept going when they said I was not giving enough. I kept going when I had to fire my friends. I kept going when they told me to change the plan. I kept going when someone I trusted betrayed me. I kept going through legal threats. I kept going when they stole from us. I kept going when the haters filled the comments. I kept going when I had to start again from zero.
And some of it, I chose
I swept the floors myself, to save the company money. I worked without a salary. I did the things that don’t scale. The things nobody writes about.
Not because I had to. Because I wanted to. Because this is the game I love.
Why we do it
We do it because we love to disrupt. We love to push for something better. We love to raise the standards. We love to build superior services.
And we know we can build them.
We will not settle. We will not stop. Nobody is as hungry as we are.
I don’t have the full map. I don’t always know the exact road. But I have never needed the full map to commit fully.
The line between madness, imagination and reality is thinner than it looks. Maybe you have to be a little delusional. Maybe obsession is just the ability to find energy where there is none left.
I see the north star. I know it can be reached. And I have already decided: we will do everything to get there.
So if you are building something, and people think you are crazy:
Good. Stay crazy. Keep going.