🚀 Launching Fast, Iterating Faster
Sneak peak
Ciao everyone!
Despite the rising temperatures, we’re moving straight and fast.
This week we pushed live the brand-new website we’ve been building over the last six weeks. Very different approach from my previous companies: back then we tried to tick every box—pixel-perfect design, exhaustive copy, full marketing plan—before showing the world anything.
This time, we flipped the script.
Agreed on the core idea.
Used AI to spin up a lean site with just the essentials.
Hit “publish” even though the final design, full copy, and some functions are still in progress.
Why? Because the only audience that matters right now is Google’s algorithm. The sooner the site exists, the sooner we start collecting keyword history and creeping up the rankings. Nobody needs to find us today—but in a few months those early indexing days will pay off.
So yes, the site is out there… but you won’t find it yet 😉
What’s Next
Design polish: Our talented design crew delivers the visual overhaul next week; we’ll layer it in gradually.
Content rollout: Pages, partners, blog posts—all added step by step.
Numbers & lessons: I promised you a front-row seat, so I’ll share the metrics as they grow.
Company #2: Name Secured, Paperwork in Motion
We’ve locked in the name for another venture that will take a good chunk of my time, but I’m not revealing it just yet. We’re handling the incorporation through NewCo.swiss, which streamlines all the paperwork while we stay focused on building. Real work starts next week, and in the next newsletter I’ll share:
How I landed in this new space
The problem we’re tackling
Why I’m excited (and slightly terrified) to be “all-in” again
Early days mean more costs than revenue—exactly the kind of entrepreneurial stress I love.
Enjoy this first real week of summer, and stay tuned for more details!
Cheers,
Alessandro