Tokenizing the Dream

Why We Chose Participation Rights

This week’s update is coming to you a bit later than usual. My Whoop average score these last three days was a humble 29% 🤒, and my body forced me to take a seat.

Being sick as an entrepreneur hits differently. There’s no “sick leave” when you are the engine. If you aren’t working, the business isn’t moving. It’s the side of “building in public” that isn’t glorified, but sometimes, your body just says “no”.

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The SEO Transition: 20,000 and Counting

It’s been two weeks since we migrated from Wolky.ch to Funere.com. If you’ve ever moved a domain, you know the feeling: you’re used to “up only” metrics, and then the migration hits.

We had 31,000 pages indexed on Google. As of today, we are already back at 20,000.

• The Good News: That’s 2/3 of our site already re-indexed in just 14 days.

• The Reality: According to my “consultants” (Gemini and ChatGPT), we should expect at least 4-to-6-week wait to fully recover our previous SEO rankings.

Since the structure remains the same, there’s no reason we won’t reclaim those top spots. We just need to let Google finish its “crawl.” (Wolky vs. Funere 👇)

Legal Engineering: Tokenizing the Dream

While we refine the new design, we are finalizing the legal structure for our pre-seed raise. We’ve officially partnered with Aktionariat.com to tokenize our shares.

In Switzerland, tokenized shares (ledger-based securities) allow for digital equity transfers with full legal certainty. It’s faster, automated, and cuts through the traditional paper-based red tape.

Our Approach: Participation Rights

We are adding 10,000 CHF worth of Participation Rights (Partizipationsscheine) to our capital. Here is the breakdown of how they work compared to traditional shares:

Participation Rights (The “Investor ROI” Model)

• Economic Rights: Full (Dividends and Liquidation).

• Voting Rights: None.

• The Purpose: This provides investors with full financial upside while maintaining the company’s founder’s agility. It allows us to have a multitude of “believers” from our waiting list participate without locking up our decision-making.

Traditional Shares (The “Control” Model)

• Economic Rights: Full (Dividends and Liquidation).

• Voting Rights: Included.

• The Purpose: Direct control over the company’s direction.

Pro-Tip for Founders: If you want the flexibility to tokenize later, ensure your Articles of Association reference Art. 973c and 973d CO. Most standard articles don’t include this, but adding it costs nothing and saves you time/money later.

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Meeting the “Old Guard”

On Wednesday, I sat down with the founder of one of our most historical Swiss competitors. I’ve always believed in meeting competitors... it’s the best way to benchmark and spot market trends.

The conversation was pleasant, though we are clearly on opposite sides of the fence. He was transparent: “If you ever decide to give up, I’d be happy to take over your assets.” My reply? “I hope things go the other way around.” 🙈

The Edge: The industry consensus is that growth in this sector takes “years.” They underestimate the power of our previous expertise, combined with AI tools that remain a mystery to most traditional players. We aren’t just building; we are accelerating 🚀

One more thing: We’ve made a discovery that could drastically simplify our expansion into Europe. It’s early days, but the potential is massive.

Talk to you next week (hopefully at 100% recovery).

Alessandro Soldati 🦀